ServiceNow Inc (NOW) Ownership

853.52 ↓0.84 (-0.10%)
As of December 31, 1969, 7:00pm EST.

Institutional Ownership

Vanguard Group Inc is the biggest individual institutional holder of ServiceNow Inc (NOW), owning a total of 19.9 million shares. Combined, the top 38 institutional holders of NOW own 71.76% of the company with a total of 148.6 million shares.

In the latest ownership report on June 30th 2025, the top 38 institutional holders increased their combined ownership of NOW by 548 thousand shares. 14 institutions bought 1,898,147 total additional shares and increased their ownership by an average of 4.47%. However 6 institutions sold 1,350,122 total shares and decreased their ownership by an average of 4.02%.

Overall this is a positive sign as the number of shares owned by the top 20 institutional holders of ServiceNow increased by a net total of 548,025 in the latest quarter.

Institution Ownership Chart

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Latest Institutional Ownership Changes

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Vanguard Group Inc9.587%2.042%19,895,063398,0712025-06-30
BlackRock Inc8.911%-0.848%18,491,004-158,1702025-06-30
State Street Corp4.493%1.683%9,323,619154,3072025-06-30
T. Rowe Price Associates, Inc.3.549%-3.933%7,365,393-301,5252025-06-30
JPMorgan Chase & Co3.186%-8.069%6,612,471-580,4242025-06-30
Morgan Stanley - Brokerage Accounts2.512%-1.154%5,212,637-60,8702025-06-30
Geode Capital Management, LLC2.204%1.963%4,574,56388,0572025-06-30
FMR Inc2.198%0.927%4,561,11341,9102025-06-30
Bank of America Corp1.613%5.906%3,347,797186,6902025-06-30
UBS Asset Mgmt Americas Inc1.460%6.580%3,030,191187,0742025-06-30
Franklin Resources Inc1.216%-7.573%2,523,936-206,7872025-06-30
NORGES BANK1.214%2.557%2,518,51562,7932025-06-30
Capital Research & Mgmt Co - Division 31.174%1.176%2,436,95228,3282025-06-30
Jennison Associates LLC1.145%18.073%2,376,714363,7932025-06-30
Nuveen, LLC1.108%0.735%2,299,71816,7842025-06-30
Northern Trust Corp1.061%0.068%2,201,0231,4892025-06-30
Wellington Management Company LLP1.045%3.728%2,169,24077,9612025-06-30
AllianceBernstein L.P.0.920%10.238%1,910,078177,3922025-06-30
Amvescap Plc.0.854%6.843%1,772,165113,4982025-06-30
Fisher Asset Management, LLC0.789%-2.523%1,636,288-42,3462025-06-30

Top Institutions

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Vanguard Group Inc9.587%2.042%19,895,063398,0712025-06-30
BlackRock Inc8.911%-0.848%18,491,004-158,1702025-06-30
State Street Corp4.493%1.683%9,323,619154,3072025-06-30
State Street Corporation4.237%3.340%8,721,081281,8532024-03-31
T. Rowe Price Associates, Inc.3.549%-3.933%7,365,393-301,5252025-06-30
JPMorgan Chase & Co3.186%-8.069%6,612,471-580,4242025-06-30
Morgan Stanley - Brokerage Accounts2.512%-1.154%5,212,637-60,8702025-06-30
Pensionmark Financial Group, LLC2.313%499,668.000%4,772,7854,771,8302024-09-30
Geode Capital Management, LLC2.204%1.963%4,574,56388,0572025-06-30
FMR Inc2.198%0.927%4,561,11341,9102025-06-30
Bank of America Corp1.613%5.906%3,347,797186,6902025-06-30
UBS Asset Mgmt Americas Inc1.460%6.580%3,030,191187,0742025-06-30
GAMMA Investing LLC1.299%87,501.300%2,689,3612,686,2912025-03-31
Franklin Resources Inc1.216%-7.573%2,523,936-206,7872025-06-30
NORGES BANK1.214%2.557%2,518,51562,7932025-06-30
Capital Research & Mgmt Co - Division 31.174%1.176%2,436,95228,3282025-06-30
Jennison Associates LLC1.145%18.073%2,376,714363,7932025-06-30
Edgewood Management LLC1.149%-8.289%2,371,892-214,3652024-09-30
Nuveen Asset Management, LLC1.130%4.891%2,343,840109,2932024-12-31
Nuveen, LLC1.108%0.735%2,299,71816,7842025-06-30
Northern Trust Corp1.061%0.068%2,201,0231,4892025-06-30
Wellington Management Company LLP1.045%3.728%2,169,24077,9612025-06-30
Massachusetts Financial Services Company1.045%-5.735%2,150,892-130,8562024-03-31
Sands Capital Management, LLC1.021%-5.102%2,091,997-112,4762023-09-30
Goldman Sachs Group Inc1.000%167.745%2,053,2121,286,3582023-12-31
Capital Research Global Investors0.937%-8.916%1,935,078-189,4092024-09-30
Capital Research Global Investors USD0.937%-8.916%1,935,078-189,4092024-09-30
ING Investment Management LLC0.941%20.624%1,920,108328,2962023-03-31
AllianceBernstein L.P.0.920%10.238%1,910,078177,3922025-06-30
DZ BANK AG Deutsche Zentral-Genossenschaftsbank Fr0.884%-2.563%1,830,419-48,1392024-12-31
Brown Advisory Holdings Inc0.876%-10.337%1,802,208-207,7662024-03-31
Amvescap Plc.0.854%6.843%1,772,165113,4982025-06-30
Bank of New York Mellon Corp0.863%-0.088%1,757,814-1,5412022-12-31
Tiger Technology Management LLC0.835%51.778%1,694,117577,9332022-09-30
Amundi0.790%61.901%1,638,927626,6232025-03-31
Fisher Asset Management, LLC0.789%-2.523%1,636,288-42,3462025-06-30
Polen Capital0.790%-26.494%1,634,595-589,1492024-12-31
SCGE MANAGEMENT, L.P.0.480%0.000%988,00002024-06-30

Mutual Fund Ownership

Vanguard US Total Market Shares ETF is the biggest individual fund holder of ServiceNow Inc (NOW), owning a total of 6.5 million shares. Combined, the top 44 mutual fund holders of NOW own 43.22% of the company with a total of 89.2 million shares.

In the latest ownership report on August 31st 2025, the top 44 fund holders increased their combined ownership of NOW by 30 thousand shares. 2 funds bought 31,652 total additional shares and increased their ownership by an average of 0.65%. However 1 funds sold 1,672 total shares and decreased their ownership by an average of 0.15%.

Overall this is a positive sign as the number of shares owned by the top 20 mutual funds holding ServiceNow increased by a net total of 29,980 in the latest report.

Mutual Funds Chart

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Latest Mutual Fund Ownership Changes

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
SPDR® S&P 500® ETF1.205%1.250%2,499,64130,8662025-08-31
iShares Core S&P 500 ETF1.200%0.000%2,490,62902025-08-31
The Technology Select Sector SPDR® ETF0.807%0.047%1,673,8597862025-08-31
State St S&P 500® Indx SL Cl III0.533%-0.151%1,104,956-1,6722025-08-31

Top Mutual Funds

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Vanguard US Total Market Shares ETF3.153%0.582%6,526,82637,7882024-09-30
Vanguard Total Stock Mkt Idx Inv3.134%-2.266%6,504,242-150,8102025-07-31
Vanguard Instl Ttl Stck Mkt Idx Tr3.066%2.335%6,286,848143,4682023-03-31
2ndVote Advisers Shareholders First2.631%0.000%5,386,03802023-03-31
Vanguard 500 Index Investor2.469%-12.777%5,124,060-750,6272025-07-31
T. Rowe Price US Large-Cap Core Grwth Eq1.583%-5.257%3,198,008-177,4592022-09-30
Fidelity 500 Index1.264%0.043%2,623,9341,1272025-07-31
SPDR® S&P 500 ETF1.239%-1.442%2,563,778-37,5102025-03-31
SPDR® S&P 500® ETF1.205%1.250%2,499,64130,8662025-08-31
SPDR® S&P 500® ETF Trust1.209%-0.521%2,495,897-13,0682025-03-31
iShares Core S&P 500 ETF1.200%0.000%2,490,62902025-08-31
SPDR® S&P 500 ETF Trust1.193%0.702%2,450,78717,0802024-05-30
Fidelity® 500 Index1.159%0.641%2,377,17315,1282023-11-30
Vanguard Growth Index Investor1.046%0.381%2,171,4438,2372025-07-31
Capital Group Growth Fnd of Amer Comp0.902%-10.440%1,860,223-216,8422024-09-30
American Funds Growth Fund of Amer A0.902%-10.440%1,860,223-216,8422024-09-30
UBS Tax-Opt Digital Transformation theme0.879%78,000.100%1,812,7041,810,3832024-06-30
UBS HV Tax-Opt Global Selections - Agg0.879%0.000%1,812,7041,812,7042024-06-30
UBS HV Global Selections - Agg0.881%406,336.000%1,812,7041,812,2582024-06-30
The Technology Select Sector SPDR® ETF0.807%0.047%1,673,8597862025-08-31
Technology Select Sector SPDR® ETF0.684%0.113%1,403,9201,5822024-05-30
JPMorgan Large Cap Growth I0.665%-13.590%1,379,441-216,9502025-07-31
UBS: Global Equity0.642%5.711%1,331,81171,9502024-09-30
Vanguard Information Technology ETF0.634%1.029%1,314,73413,3902025-07-31
T. Rowe Price US Lrg-Cap Core Gr Eq Comp0.634%-3.152%1,314,679-42,7842025-06-30
T. Rowe Price Blue Chip Growth0.628%-0.886%1,303,034-11,6452025-07-31
Sands Select Growth Equity0.636%1,708.920%1,291,9151,220,4962022-12-31
Vanguard Institutional Index I0.603%-1.103%1,251,358-13,9612025-07-31
Capital Group AMCAP Composite0.588%-6.029%1,198,346-76,8872023-03-31
VA CollegeAmerica Amcap 529A0.588%-6.029%1,198,346-76,8872023-03-31
Vanguard Wellington™ Inv0.548%-11.391%1,135,107-145,9252024-12-31
State St S&P 500® Indx SL Cl III0.533%-0.151%1,104,956-1,6722025-08-31
T. Rowe Price U.S. Growth Stock SMA0.529%683,189.000%1,086,4291,086,2702023-12-31
Capital Group Investment Co of Amer Comp0.508%-1.008%1,043,589-10,6252023-12-31
T. Rowe Price US Growth Stock Composite0.435%-4.226%903,512-39,8622025-06-30
Franklin DynaTech Fund A0.435%0.000%900,00002025-03-31
Franklin Innovation Composite0.408%-6.014%845,878-54,1222025-06-30
Capital Group New Perspective Comp0.396%0.000%822,67202025-06-30
American Funds New Perspective A0.396%0.000%822,67202025-06-30
Edgewood Growth Instl0.393%-4.468%814,823-38,1062025-06-30
MS INVF Global Opportunity Z0.393%-3.147%814,294-26,4622025-04-30
Franklin DynaTech A0.386%0.000%800,00002025-06-30
Vanguard Institutional 500 Index Trust0.381%0.000%790,406790,4062025-07-31
T. Rowe Price Growth Stock0.379%-12.915%786,825-116,6872025-07-31

Discussions

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jchonnee

$NOW go green today and we gap up tomrrow

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im_drank

$NOW Longs will be rewarded handsomely

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rikishiiiii

$NOW I’m selling y’all have fun bag holding

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