Institutional Ownership
OFI Invest Asset Management is the biggest individual institutional holder of Booking Holdings Inc (BKNG), owning a total of 12.5 million shares. Combined, the top 34 institutional holders of BKNG own 108.53% of the company with a total of 36.6 million shares.
In the latest ownership report on June 30th 2025, the top 34 institutional holders increased their combined ownership of BKNG by 453 thousand shares. 13 institutions bought 637,739 total additional shares and increased their ownership by an average of 44,530.34%. However 8 institutions sold 184,819 total shares and decreased their ownership by an average of 3.99%.
Overall this is a positive sign as the number of shares owned by the top 20 institutional holders of Booking Holdings increased by a net total of 452,920 in the latest quarter.
Institution Ownership Chart
Latest Institutional Ownership Changes
| Owner | Percent Owned | Percent Change | Shares Owned | Share Change | Date Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | 9.141% | 0.211% | 2,962,707 | 6,245 | 2025-06-30 |
| BlackRock Inc | 8.409% | 2.222% | 2,725,368 | 59,241 | 2025-06-30 |
| State Street Corp | 4.409% | 1.020% | 1,428,925 | 14,434 | 2025-06-30 |
| JPMorgan Chase & Co | 3.309% | 4.800% | 1,072,482 | 49,123 | 2025-06-30 |
| T. Rowe Price Associates, Inc. | 2.705% | 1.335% | 876,511 | 11,551 | 2025-06-30 |
| Capital World Investors | 2.671% | -6.647% | 865,516 | -61,629 | 2025-06-30 |
| Geode Capital Management, LLC | 2.638% | 1.104% | 854,838 | 9,333 | 2025-06-30 |
| Morgan Stanley - Brokerage Accounts | 2.309% | 3.931% | 748,254 | 28,302 | 2025-06-30 |
| Dodge & Cox | 2.254% | -5.868% | 730,473 | -45,535 | 2025-06-30 |
| FMR Inc | 1.894% | -1.582% | 613,785 | -9,868 | 2025-06-30 |
| Bank of New York Mellon Corp | 1.281% | -7.188% | 415,118 | -32,147 | 2025-06-30 |
| NORGES BANK | 1.178% | -3.110% | 381,901 | -12,259 | 2025-06-30 |
| Amvescap Plc. | 1.171% | 7.211% | 379,583 | 25,530 | 2025-06-30 |
| Schroder Investment Management Group | 1.164% | 4.912% | 377,198 | 17,662 | 2025-06-30 |
| Nuveen, LLC | 1.137% | 11.424% | 368,362 | 37,767 | 2025-06-30 |
| Northern Trust Corp | 1.120% | -1.993% | 362,946 | -7,381 | 2025-06-30 |
| UBS Asset Mgmt Americas Inc | 1.106% | 31.088% | 358,503 | 85,021 | 2025-06-30 |
| HHG PLC | 1.081% | 1.190% | 350,247 | 4,118 | 2025-06-30 |
| Laurel Wealth Advisors, LLC | 0.893% | 578,824.000% | 289,462 | 289,412 | 2025-06-30 |
| Deutsche Bank AG | 0.893% | -2.333% | 289,419 | -6,912 | 2025-06-30 |
| Sanders Capital, LLC | 0.846% | -3.210% | 274,031 | -9,088 | 2025-06-30 |
Top Institutions
| Owner | Percent Owned | Percent Change | Shares Owned | Share Change | Date Reported |
|---|---|---|---|---|---|
| OFI Invest Asset Management | 35.002% | 0.000% | 12,492,851 | 12,492,851 | 2023-03-31 |
| Vanguard Group Inc | 9.141% | 0.211% | 2,962,707 | 6,245 | 2025-06-30 |
| BlackRock Inc | 8.409% | 2.222% | 2,725,368 | 59,241 | 2025-06-30 |
| GAMMA Investing LLC | 7.202% | 521,610.000% | 2,363,345 | 2,362,892 | 2025-03-31 |
| State Street Corp | 4.409% | 1.020% | 1,428,925 | 14,434 | 2025-06-30 |
| State Street Corporation | 4.261% | -0.733% | 1,428,351 | -10,544 | 2024-03-31 |
| JPMorgan Chase & Co | 3.309% | 4.800% | 1,072,482 | 49,123 | 2025-06-30 |
| T. Rowe Price Associates, Inc. | 2.705% | 1.335% | 876,511 | 11,551 | 2025-06-30 |
| Capital World Investors | 2.671% | -6.647% | 865,516 | -61,629 | 2025-06-30 |
| Geode Capital Management, LLC | 2.638% | 1.104% | 854,838 | 9,333 | 2025-06-30 |
| Morgan Stanley - Brokerage Accounts | 2.309% | 3.931% | 748,254 | 28,302 | 2025-06-30 |
| Dodge & Cox | 2.254% | -5.868% | 730,473 | -45,535 | 2025-06-30 |
| FMR Inc | 1.894% | -1.582% | 613,785 | -9,868 | 2025-06-30 |
| Harris Associates L.P. | 1.395% | -4.095% | 515,271 | -21,999 | 2022-12-31 |
| Fisher Asset Management, LLC | 1.289% | 0.171% | 419,459 | 717 | 2024-12-31 |
| Bank of New York Mellon Corp | 1.281% | -7.188% | 415,118 | -32,147 | 2025-06-30 |
| Nuveen Asset Management, LLC | 1.233% | -11.947% | 401,102 | -54,421 | 2024-12-31 |
| NORGES BANK | 1.178% | -3.110% | 381,901 | -12,259 | 2025-06-30 |
| Amvescap Plc. | 1.171% | 7.211% | 379,583 | 25,530 | 2025-06-30 |
| Schroder Investment Management Group | 1.164% | 4.912% | 377,198 | 17,662 | 2025-06-30 |
| Nuveen, LLC | 1.137% | 11.424% | 368,362 | 37,767 | 2025-06-30 |
| Northern Trust Corp | 1.120% | -1.993% | 362,946 | -7,381 | 2025-06-30 |
| UBS Asset Mgmt Americas Inc | 1.106% | 31.088% | 358,503 | 85,021 | 2025-06-30 |
| Amundi | 1.087% | 3.175% | 352,260 | 10,839 | 2025-03-31 |
| HHG PLC | 1.081% | 1.190% | 350,247 | 4,118 | 2025-06-30 |
| Ako Capital Llp | 0.935% | -7.208% | 345,454 | -26,833 | 2023-03-31 |
| Arrowstreet Capital Limited Partnership | 1.021% | -12.707% | 337,988 | -49,201 | 2024-06-30 |
| Franklin Resources Inc | 0.962% | -3.681% | 312,941 | -11,959 | 2024-12-31 |
| Ninety One UK Limited | 0.925% | -14.645% | 306,187 | -52,533 | 2024-09-30 |
| GuardCap Asset Management Limited | 0.859% | -4.788% | 299,591 | -15,064 | 2023-09-30 |
| Baillie Gifford & Co Limited. | 0.758% | -2.128% | 293,829 | -6,390 | 2022-09-30 |
| Laurel Wealth Advisors, LLC | 0.893% | 578,824.000% | 289,462 | 289,412 | 2025-06-30 |
| Deutsche Bank AG | 0.893% | -2.333% | 289,419 | -6,912 | 2025-06-30 |
| Sanders Capital, LLC | 0.846% | -3.210% | 274,031 | -9,088 | 2025-06-30 |
$BKNG Starting a small position
$BKNG The squeeze is coming
$BKNG how long until we take off?
$BKNG we need more volume
$BKNG Who else bought the dip on Friday?
$BKNG MACD turned bullish
$BKNG Buy the dip
$BKNG the future is so bright .. I gotta wear shades..
$BKNG swing puts
$BKNG it can go lower