Purple Innovation Inc (PRPL) Ownership

1.74 ↑0.18 (11.54%)
As of March 28, 2024, 3:59pm EST.

Institutional Ownership

Coliseum Capital Management LLC is the biggest individual institutional holder of Purple Innovation Inc (PRPL), owning a total of 46.9 million shares. Combined, the top 41 institutional holders of PRPL own 97.92% of the company with a total of 102.7 million shares.

In the latest ownership report on December 31st 2023, the top 41 institutional holders increased their combined ownership of PRPL by 764 thousand shares. 3 institutions bought 1,173,388 total additional shares and increased their ownership by an average of 13.84%. However 2 institutions sold 409,556 total shares and decreased their ownership by an average of 29.19%.

Overall this is a positive sign as the number of shares owned by the top 20 institutional holders of Purple Innovation increased by a net total of 763,832 in the latest quarter.

Institution Ownership Chart

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Latest Institutional Ownership Changes

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
BlackRock Inc4.011%7.406%4,233,311291,8972023-12-31
Wasatch Advisors Inc.2.091%34.126%2,206,820561,4912023-12-31
BB&T Corp.0.771%-15.573%813,200-150,0002023-12-31
Dimensional Fund Advisors, Inc.0.329%-42.799%346,894-259,5562023-12-31
Bridgeway Capital Management, LLC0.303%0.000%320,000320,0002023-12-31

Top Institutions

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Coliseum Capital Management LLC44.393%0.000%46,855,29102023-09-30
FMR Inc11.087%3.531%11,702,309399,1392023-09-30
No Street GP LP5.780%0.000%6,100,00002023-09-30
BlackRock Inc4.011%7.406%4,233,311291,8972023-12-31
Vanguard Group Inc2.982%-0.871%3,147,720-27,6632023-09-30
Freshford Capital Management LLC2.832%-8.647%2,989,340-282,9702023-09-30
Stratos Wealth Partners, LTD2.643%0.000%2,789,71402023-09-30
Wasatch Advisors Inc.2.091%34.126%2,206,820561,4912023-12-31
Federated Hermes Inc2.123%-20.180%1,939,770-490,4022022-09-30
Fund 1 Investments LLC1.436%369.353%1,515,0711,192,2712023-09-30
Hood River Capital Management LLC1.315%-26.759%1,387,914-507,0692023-09-30
Cooper Creek Partners Management LLC1.238%0.000%1,309,0971,309,0972023-03-31
Geode Capital Management, LLC1.151%-7.657%1,215,246-100,7712023-09-30
Brandywine Global Investment Mgmt LLC1.113%-59.544%1,174,806-1,729,0752023-09-30
State Street Corporation1.070%0.320%1,129,7143,6082023-09-30
Bayberry Capital Partners LP1.116%-31.081%1,020,000-460,0002022-06-30
Millennium Management LLC0.865%881.377%912,425819,4512023-09-30
BB&T Corp.0.771%-15.573%813,200-150,0002023-12-31
Capstone Investment Advisors, LLC0.662%0.000%700,000700,0002023-03-31
Dynamic Advisor Solutions LLC0.647%31.282%683,150162,7812023-09-30
Schwartz Investment Counsel Inc0.634%-59.614%670,000-988,9902023-03-31
AWH Capital, L.P.0.547%16.549%577,50082,0002023-09-30
Bank of America Corp0.547%-60.558%575,708-883,9092023-06-30
Awm Investment Company Inc0.498%0.000%525,000525,0002023-06-30
Goldman Sachs Group Inc0.484%301.608%511,540384,1672023-03-31
LAPIDES ASSET MANAGEMENT, LLC0.479%-4.818%501,800-25,4002022-12-31
Manatuck Hill Partners LLC0.476%0.000%500,000500,0002022-12-31
HRT FINANCIAL LLC0.464%70.409%487,617201,4722022-12-31
Northern Trust Corp0.424%-14.020%447,014-72,8892023-09-30
Charles Schwab Investment Management Inc0.407%-9.376%429,085-44,3932023-09-30
Citadel Advisors Llc0.401%10.516%420,04239,9672022-09-30
Hawk Ridge Management LLC0.460%0.000%420,00002022-09-30
Fuller & Thaler Asset Management Inc0.369%0.000%387,402387,4022022-12-31
RBF LLC0.423%-75.343%386,712-1,181,6392022-09-30
Dimensional Fund Advisors, Inc.0.329%-42.799%346,894-259,5562023-12-31
INNOVIS ASSET MANAGEMENT LLC0.319%189.484%336,525220,2752023-09-30
Bridgeway Capital Management, LLC0.303%0.000%320,000320,0002023-12-31
EAM Investors, LLC0.272%0.000%284,472284,4722022-12-31
Susquehanna International Group, LLP0.255%124.174%268,834148,9122023-09-30
Graham Capital Management0.276%-7.994%251,976-21,8922022-09-30
Nuveen Asset Management, LLC0.226%-40.941%238,543-165,3632023-09-30

Mutual Fund Ownership

Fidelity Growth Compy Commingled Pl 3 is the biggest individual fund holder of Purple Innovation Inc (PRPL), owning a total of 5.4 million shares. Combined, the top 44 mutual fund holders of PRPL own 36.00% of the company with a total of 37.4 million shares.

In the latest ownership report on February 29th 2024, the top 44 fund holders increased their combined ownership of PRPL by 24 thousand shares. 2 funds bought 24,264 total additional shares and increased their ownership by an average of 5.50%. However 1 funds sold 225 total shares and decreased their ownership by an average of 0.02%.

Overall this is a positive sign as the number of shares owned by the top 20 mutual funds holding Purple Innovation increased by a net total of 24,039 in the latest report.

Mutual Funds Chart

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Latest Mutual Fund Ownership Changes

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Vanguard Total Stock Mkt Idx Inv1.560%0.000%1,645,88902024-02-29
iShares Russell 2000 ETF1.302%-0.016%1,374,049-2252024-02-29
Vanguard Institutional Extnd Mkt Idx Tr0.828%0.000%873,12802024-02-29
State St Russell Sm/Mid Cp® Indx NL Cl C0.342%2.442%360,8308,6002024-02-29
Schwab US Small-Cap ETF™0.241%0.000%254,12902024-02-29
State St Russell Sm Cap® Indx SL Cl I0.224%0.000%235,83302024-02-29
Vanguard Russell 2000 ETF0.188%8.555%198,77115,6642024-02-29
iShares Micro-Cap ETF0.119%0.000%125,63802024-02-29

Top Mutual Funds

OwnerPercent OwnedPercent ChangeShares OwnedShare ChangeDate Reported
Fidelity Growth Compy Commingled Pl 35.085%2.001%5,377,469105,5002023-07-31
Fidelity Growth Compy Commingled Pl O3.747%1.211%3,953,53647,2862024-01-31
Fidelity® Growth Company2.370%-30.944%2,501,546-1,120,9532023-11-30
Wasatch Micro Cap2.079%34.037%2,193,643557,0502023-12-31
Vanguard Instl Ttl Stck Mkt Idx Tr1.830%30.365%1,927,691449,0002023-03-31
Vanguard Total Stock Mkt Idx Inv1.560%0.000%1,645,88902024-02-29
iShares Russell 2000 ETF1.302%-0.016%1,374,049-2252024-02-29
Fidelity® Growth Company K61.136%-24.029%1,198,600-379,1122023-11-30
Fidelity Growth Company K61.038%-3.828%1,095,007-43,5822024-01-31
Federated Hermes MDT SCC Institutional1.128%-18.922%1,031,211-240,6572022-09-30
Federated Hermes MDT Small Cap Core IS1.128%-18.922%1,031,211-240,6572022-09-30
Fidelity Series Growth Company0.955%-13.063%1,007,587-151,4002023-11-30
Fidelity® Series Growth Company0.955%-13.063%1,007,587-151,4002023-11-30
Vanguard Institutional Extnd Mkt Idx Tr0.828%0.000%873,12802024-02-29
Vanguard Extended Market Index Investor0.826%0.000%873,12802023-08-31
Fidelity Growth Company Fund0.822%-56.162%866,881-1,110,6042024-01-31
Federated Hermes MDT SCG Institutional0.939%-21.522%858,268-235,3792022-09-30
Federated Hermes MDT Small Cap Growth IS0.939%-21.522%858,268-235,3792022-09-30
Hood River Small-Cap Growth Instl0.674%-27.296%711,575-267,1552023-09-30
iShares Russell 2000 Value ETF0.539%0.127%569,1357202024-02-01
Fidelity Small Cap Index0.517%1.737%545,0409,3032023-12-31
Fidelity® Small Cap Index0.496%0.000%523,60302023-10-31
Ave Maria Value0.476%-69.870%500,000-1,159,4902023-03-31
Fuller & Thaler Micro-Cap Core0.369%0.656%387,4022,5252022-12-31
State St Russell Sm/Mid Cp® Indx NL Cl C0.342%2.442%360,8308,6002024-02-29
Fuller & Thaler Behavrl Micro-Cap Core0.315%0.000%332,453332,4532023-09-30
Bridgeway Ultra-Small Company Market0.303%0.000%320,000320,0002023-12-31
Fidelity Extended Market Index0.290%7.881%306,28622,3742024-01-31
Fidelity® Extended Market Index0.270%0.000%284,62502023-11-30
EAM Ultra Micro Cap0.271%0.000%284,47202023-01-31
CREF Stock R10.260%176.425%271,894173,5332022-12-31
Schwab US Small-Cap ETF™0.241%0.000%254,12902024-02-29
State St Russell Sm Cap® Indx SL Cl I0.224%0.000%235,83302024-02-29
State St Russell Sm Cap® Indx NL Cl C0.224%0.000%235,83302023-09-30
Schwartz Value Focused0.191%14.286%200,00025,0002023-01-31
Vanguard Russell 2000 ETF0.188%8.555%198,77115,6642024-02-29
DFA US Small Cap I0.177%0.000%185,59902023-05-31
DFA US Micro Cap I0.172%0.000%181,14502023-08-31
BlackRock Extended Mkt Composite0.155%0.520%163,5778462023-09-30
BlackRock Extended Equity Market K0.134%-0.201%141,295-2852023-12-31
NT R2000 Value Index Fund - NL0.132%-14.938%139,573-24,5102023-12-31
NT R2000 Index Fund - NL0.131%-14.826%138,584-24,1232023-12-31
Schwab Small Cap Index0.121%0.000%127,13902024-01-31
iShares Micro-Cap ETF0.119%0.000%125,63802024-02-29

Discussions

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dandanaiwo

$PRPL over a thousand shares in now

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glaglewd

$PRPL Exciting times ahead people.

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