Institutional Ownership
Vanguard Group Inc is the biggest individual institutional holder of ServiceNow Inc (NOW), owning a total of 19.9 million shares. Combined, the top 38 institutional holders of NOW own 71.76% of the company with a total of 148.6 million shares.
In the latest ownership report on June 30th 2025, the top 38 institutional holders increased their combined ownership of NOW by 548 thousand shares. 14 institutions bought 1,898,147 total additional shares and increased their ownership by an average of 4.47%. However 6 institutions sold 1,350,122 total shares and decreased their ownership by an average of 4.02%.
Overall this is a positive sign as the number of shares owned by the top 20 institutional holders of ServiceNow increased by a net total of 548,025 in the latest quarter.
Institution Ownership Chart
Latest Institutional Ownership Changes
| Owner | Percent Owned | Percent Change | Shares Owned | Share Change | Date Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | 9.587% | 2.042% | 19,895,063 | 398,071 | 2025-06-30 |
| BlackRock Inc | 8.911% | -0.848% | 18,491,004 | -158,170 | 2025-06-30 |
| State Street Corp | 4.493% | 1.683% | 9,323,619 | 154,307 | 2025-06-30 |
| T. Rowe Price Associates, Inc. | 3.549% | -3.933% | 7,365,393 | -301,525 | 2025-06-30 |
| JPMorgan Chase & Co | 3.186% | -8.069% | 6,612,471 | -580,424 | 2025-06-30 |
| Morgan Stanley - Brokerage Accounts | 2.512% | -1.154% | 5,212,637 | -60,870 | 2025-06-30 |
| Geode Capital Management, LLC | 2.204% | 1.963% | 4,574,563 | 88,057 | 2025-06-30 |
| FMR Inc | 2.198% | 0.927% | 4,561,113 | 41,910 | 2025-06-30 |
| Bank of America Corp | 1.613% | 5.906% | 3,347,797 | 186,690 | 2025-06-30 |
| UBS Asset Mgmt Americas Inc | 1.460% | 6.580% | 3,030,191 | 187,074 | 2025-06-30 |
| Franklin Resources Inc | 1.216% | -7.573% | 2,523,936 | -206,787 | 2025-06-30 |
| NORGES BANK | 1.214% | 2.557% | 2,518,515 | 62,793 | 2025-06-30 |
| Capital Research & Mgmt Co - Division 3 | 1.174% | 1.176% | 2,436,952 | 28,328 | 2025-06-30 |
| Jennison Associates LLC | 1.145% | 18.073% | 2,376,714 | 363,793 | 2025-06-30 |
| Nuveen, LLC | 1.108% | 0.735% | 2,299,718 | 16,784 | 2025-06-30 |
| Northern Trust Corp | 1.061% | 0.068% | 2,201,023 | 1,489 | 2025-06-30 |
| Wellington Management Company LLP | 1.045% | 3.728% | 2,169,240 | 77,961 | 2025-06-30 |
| AllianceBernstein L.P. | 0.920% | 10.238% | 1,910,078 | 177,392 | 2025-06-30 |
| Amvescap Plc. | 0.854% | 6.843% | 1,772,165 | 113,498 | 2025-06-30 |
| Fisher Asset Management, LLC | 0.789% | -2.523% | 1,636,288 | -42,346 | 2025-06-30 |
Top Institutions
| Owner | Percent Owned | Percent Change | Shares Owned | Share Change | Date Reported |
|---|---|---|---|---|---|
| Vanguard Group Inc | 9.587% | 2.042% | 19,895,063 | 398,071 | 2025-06-30 |
| BlackRock Inc | 8.911% | -0.848% | 18,491,004 | -158,170 | 2025-06-30 |
| State Street Corp | 4.493% | 1.683% | 9,323,619 | 154,307 | 2025-06-30 |
| State Street Corporation | 4.237% | 3.340% | 8,721,081 | 281,853 | 2024-03-31 |
| T. Rowe Price Associates, Inc. | 3.549% | -3.933% | 7,365,393 | -301,525 | 2025-06-30 |
| JPMorgan Chase & Co | 3.186% | -8.069% | 6,612,471 | -580,424 | 2025-06-30 |
| Morgan Stanley - Brokerage Accounts | 2.512% | -1.154% | 5,212,637 | -60,870 | 2025-06-30 |
| Pensionmark Financial Group, LLC | 2.313% | 499,668.000% | 4,772,785 | 4,771,830 | 2024-09-30 |
| Geode Capital Management, LLC | 2.204% | 1.963% | 4,574,563 | 88,057 | 2025-06-30 |
| FMR Inc | 2.198% | 0.927% | 4,561,113 | 41,910 | 2025-06-30 |
| Bank of America Corp | 1.613% | 5.906% | 3,347,797 | 186,690 | 2025-06-30 |
| UBS Asset Mgmt Americas Inc | 1.460% | 6.580% | 3,030,191 | 187,074 | 2025-06-30 |
| GAMMA Investing LLC | 1.299% | 87,501.300% | 2,689,361 | 2,686,291 | 2025-03-31 |
| Franklin Resources Inc | 1.216% | -7.573% | 2,523,936 | -206,787 | 2025-06-30 |
| NORGES BANK | 1.214% | 2.557% | 2,518,515 | 62,793 | 2025-06-30 |
| Capital Research & Mgmt Co - Division 3 | 1.174% | 1.176% | 2,436,952 | 28,328 | 2025-06-30 |
| Jennison Associates LLC | 1.145% | 18.073% | 2,376,714 | 363,793 | 2025-06-30 |
| Edgewood Management LLC | 1.149% | -8.289% | 2,371,892 | -214,365 | 2024-09-30 |
| Nuveen Asset Management, LLC | 1.130% | 4.891% | 2,343,840 | 109,293 | 2024-12-31 |
| Nuveen, LLC | 1.108% | 0.735% | 2,299,718 | 16,784 | 2025-06-30 |
| Northern Trust Corp | 1.061% | 0.068% | 2,201,023 | 1,489 | 2025-06-30 |
| Wellington Management Company LLP | 1.045% | 3.728% | 2,169,240 | 77,961 | 2025-06-30 |
| Massachusetts Financial Services Company | 1.045% | -5.735% | 2,150,892 | -130,856 | 2024-03-31 |
| Sands Capital Management, LLC | 1.021% | -5.102% | 2,091,997 | -112,476 | 2023-09-30 |
| Goldman Sachs Group Inc | 1.000% | 167.745% | 2,053,212 | 1,286,358 | 2023-12-31 |
| Capital Research Global Investors | 0.937% | -8.916% | 1,935,078 | -189,409 | 2024-09-30 |
| Capital Research Global Investors USD | 0.937% | -8.916% | 1,935,078 | -189,409 | 2024-09-30 |
| ING Investment Management LLC | 0.941% | 20.624% | 1,920,108 | 328,296 | 2023-03-31 |
| AllianceBernstein L.P. | 0.920% | 10.238% | 1,910,078 | 177,392 | 2025-06-30 |
| DZ BANK AG Deutsche Zentral-Genossenschaftsbank Fr | 0.884% | -2.563% | 1,830,419 | -48,139 | 2024-12-31 |
| Brown Advisory Holdings Inc | 0.876% | -10.337% | 1,802,208 | -207,766 | 2024-03-31 |
| Amvescap Plc. | 0.854% | 6.843% | 1,772,165 | 113,498 | 2025-06-30 |
| Bank of New York Mellon Corp | 0.863% | -0.088% | 1,757,814 | -1,541 | 2022-12-31 |
| Tiger Technology Management LLC | 0.835% | 51.778% | 1,694,117 | 577,933 | 2022-09-30 |
| Amundi | 0.790% | 61.901% | 1,638,927 | 626,623 | 2025-03-31 |
| Fisher Asset Management, LLC | 0.789% | -2.523% | 1,636,288 | -42,346 | 2025-06-30 |
| Polen Capital | 0.790% | -26.494% | 1,634,595 | -589,149 | 2024-12-31 |
| SCGE MANAGEMENT, L.P. | 0.480% | 0.000% | 988,000 | 0 | 2024-06-30 |
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